Whole phosvitin binds minerals so tightly it holds them back.
Our phosphopeptides turn that binding into delivery.
One platform, three ways in
A delivery platform, proving iron first (because nothing works).
Binding becomes delivery
How controlled hydrolysis converts phosvitin from a mineral-absorption inhibitor into a precision carrier.
Explore the science →02 · PRODUCTIronUp™
One precision dose on the phosvitin-peptide carrier. Engineered for absorption, gentle on your gut.
Shop the IronUp™ Store →03 · PLATFORMNature's delivery ingredient
Iron is the first proof. The same platform binds calcium, magnesium, zinc and more across nutrition.
The ingredient platform →04 · INVEST$5M growth financing
Owned products create proof; the branded ingredient platform creates scale. Explore the opportunity.
Investor information →
The technology
Bind. Protect. Deliver.
Bind
Phosvitin's phosphate clusters lock onto iron with extraordinary affinity — in whole form, too tightly to release.
Protect
Controlled hydrolysis cuts phosvitin into phosphopeptides that shield the mineral from the gut's oxidative traffic.
Deliver
At the intestinal wall the peptide lets go, presenting iron where the body is built to absorb it.
Bundle + save
Subscribe and pay less per capsule.
IronUp™ works best taken daily. Subscriptions ship free and you can pause any time.
Inside the yolk
Hold it—but know when to let go.
Iron delivery has always required solving the same challenge: hold iron strongly enough to protect it, but not so tightly that the body cannot use it.
Scene 1 — The delivery problem
Most iron never reaches its destination.
With many conventional treatments, much of the iron can remain unabsorbed in the digestive tract.